Driving Relevance and Raising Awareness

Gina Miller’s newsroom experience and strategic communications vision have produced tangible results for global brands. Plainly put: she knows how to maximize a moment and earn media coverage that adds credibility and awareness.

As a media coach and trusted expert, Gina has positioned FC Dallas and its players as great, accommodating interviews which has yielded remarkable earned coverage and opportunities for them. Her unique understanding of the media landscape and focus on aggressive, relevant pitches have secured media coverage with high profile outlets including Bloomberg TV, CNBC, the , DMagazine CEO, Front Office Sports, The Athletic, Modern Luxury, Texas Monthly as well as international coverage with La Liga,  L’Equipe.

Her earned media strategy has generated more than $1 billion in earned media value in the first three quarters of 2023 alone.

Her positioning expertise helped FC Dallas earn two straight MLS Young Player of the Year honors (2022 - Jesús Ferreira, 2021 - Ricardo Pepi).

Elevating Brands and Partners

Whether it’s a World Cup Draw watch party that draws media from every outlet in the DFW market or generating coverage for our groundbreaking Homegrown Partner Program partners or completely reinvigorating the National Soccer Hall of Fame inductee announcement plan, Gina’s seasoned approach to communications has elevated brands she represents.

In 2022 alone, Gina’s communications vision delivered more than 1,000,000 social media impressions impressions and more than $500,000 in advertising value equivalent for the FC Dallas sponsorship team’s clients such as H-E-B, Socios and more.

She produces tangible results while generating buzz. By positioning FC Dallas as a must-see experience, her team’s efforts resulted in a record-breaking seven sellouts at Toyota Stadium during the 2022 regular season and yielded 266,700,000 organic social media impressions, 31,300 media mentions across social and print/dot-com (+129% YoY increase) and 225,000 mentions for the FC Dallas brand according to our media monitoring service, Meltwater.

Understand the Media Landscape: Remarkable Broadcast Media Placements

Gina is more than a PR person. As a longtime sportscaster, she understands the local TV business. So much so, that she has worked with stations across the country to not only generate coverage but produce content money can’t buy. She has partnered with local affiliates in the DFW market to produce full 30-minute broadcasts showcasing the National Soccer Hall of Fame.

Leveraging Connections from a Lifetime in Sports Media

As a longtime sportscaster and sports media executive, Gina’s network is unmatched. She knows how to produce collaborative media opportunities that create memorable moments for fans, athletes, coaches, media and teams.

With FC Dallas, Gina worked with the Dallas Mavericks, Dallas Stars, Texas Rangers and Frisco RoughRiders to produce “FC Dallas Nights” at their games to highlight FCD players and introduce new head coach, Nico Estévez, to the market. This resulted in approximately 882,636 organic social media impressions for these co-branded nights.

Gina also launched the Halftime PK for Cause at FC Dallas matches. She has recruited Mavs greats Dirk Nowitzki and Rolando Blackman, boxing champion Errol Spence, Dude Perfect’s Cody Jones, Olympic gold medalist Kyle Clemons, Cowboys players Michael Gallup and Tyler Smith, among many others, to take penalty kicks at halftime of FC Dallas matches to benefit the charity of their choice.

Contact Gina to put her network to work for you.